• Client : grandiflora / Saskia Havekes
• Job type : Website, mailing lists, and other marketing strategies.
• Year : 2002. Redesign & new back end 2010.
• Designer : Yolande Gray
• Link : grandiflora.net

For Sydney florist grandiflora’s recent redevelopment we’ve built a gorgeously designed Drupal theme incorporating custom Drupal & Ubercart modules. The site is lavishly illustrated with photographs by Gary Heery, designed by the lovely Yolande Gray with a timelapse of a magnolia opening by Ian Hobbs. Needless to say Saskia and all the flowers are loving the new site!

Store keepers can now sell seasonal flowers that are on the floor today. With a couple of clicks roses are out and tulips are in. Photos from the morning markets go up straight away to Twitter where they are syndicated to the grandiflora blog. Customers can log in to the site and create reminders for their future special events – never forget another anniversary! Still underway are a social style guide to help the staff communicate their brand effectively and an upgrade to their electronic profile including forthcoming EDMs.